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Why are you making videos? What do you hope to achieve from these videos? I know it sounds cliched but when you start with why you’re doing something, it’ll be easier to do and to stick with it because you’ll have a goal in mind that you want to reach. In this video, I’ll show [...]
You're ready to create videos, but stuck on what topics to start with? Have I got a value-packed episode for you! Most people just tell you where to go looking for ideas. Other people tell you many topics but don’t tell you which ones are likely to perform well. In this video, I’ll not only tell [...]
Ugh. I get it. It can be pretty scary to will yourself to go live on video. And then once you do GO LIVE, you might feel embarrassed because you realize you don't really have much to say. Or perhaps it's just a little overwhelming and you can't collect your thoughts and ummm and errr through [...]
In economics class, I studied a phenomenon called "the law of diminishing returns" which stated that increased efforts yields better/higher results, but only up till a certain point. Once this optimal point has been reached, more effort will not actually yield in better results. In fact more effort will mean lower results. Yikes! I know [...]
Content + Marketing = Content Marketing. The first part of the process is creating content, and the second part is marketing. But often most people confuse "marketing" with distribution. In my opinion, marketing your content can further be broken down into two parts: Distribution + Promotion. Distribution is simply the logistics of placing your content [...]
"Sales Funnel" is often considered a dirty word in marketing, but our job here at #CMtips is to make marketing fun, authentic and non-sleazy. So we're going to develop a sales funnel for your content that will take you from feeling icky to feeling yummy :) Join me!! [Tweet "Forget icky sales funnels! Say hi to [...]
Clarity is power. When you clearly tell your brain to go after something, it DOES! When I decided to have a baby, suddenly all I could see were babies around me. Similarly, when I decided on the car I wanted to buy, suddenly a lot of people seemed to be driving that car on the [...]
Jess has a problem that plagues many smart entrepreneurs and marketers. She's created an epic piece of content that she wants everyone to see, but if she shares the same post with the same wording everywhere, won't that annoy people who follow her on more than one channel? And won't they get turned off seeing multiple messages from [...]