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5 Steps to an Effective Video Content Strategy

Why are you making videos? What do you hope to achieve from these videos? I know it sounds cliched but when you start with why you’re doing something, it’ll be easier to do and to stick with it because you’ll have a goal in mind that you want to reach. In this video, I’ll show [...]

Video Content Ideas that People Care About

You're ready to create videos, but stuck on what topics to start with? Have I got a value-packed episode for you! Most people just tell you where to go looking for ideas. Other people tell you many topics but don’t tell you which ones are likely to perform well. In this video, I’ll not only tell [...]

10 Content Ideas for Live Stream Video

Ugh. I get it. It can be pretty scary to will yourself to go live on video. And then once you do GO LIVE, you might feel embarrassed because you realize you don't really have much to say. Or perhaps it's just a little overwhelming and you can't collect your thoughts and ummm and errr through [...]

How to Find your Content Sweet Spot: The Concept of MED

In economics class, I studied a phenomenon called "the law of diminishing returns" which stated that increased efforts yields better/higher results, but only up till a certain point. Once this optimal point has been reached, more effort will not actually yield in better results. In fact more effort will mean lower results. Yikes! I know [...]

6 Content Marketing Tips for Beginners

Content + Marketing = Content Marketing. The first part of the process is creating content, and the second part is marketing. But often most people confuse "marketing" with distribution. In my opinion, marketing your content can further be broken down into two parts: Distribution + Promotion. Distribution is simply the logistics of placing your content [...]