I often like to say that content marketing is a long-term game – and it is. But sometimes you just want that instant gratification of knowing that you’re on the right track. Just a sign perhaps, something to tell you that what you’re doing matters to someone. That someone is listening. That your work is being appreciated.
I know it’s important to see some positive signs while you embark on the long journey of content marketing.
And that’s why I want to introduce you to some content “quick wins”. Some ways that you can gauge how your content is performing and get some faster-than-usual results.
I’ve put together these 3 strategies to boost your content’s visibility and traffic – and I know they work because I use them with my own clients 🙂
Watch the video below to learn my content secrets 😉
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Okay, so now it’s YOUR turn. I want you to tell me in the comments below which of these strategies will make a good fit for your business.
The startup life is tough. There’s so much going on at any given time, that marketing your biz seems to loom like a huge task on the horizon!
So today, I want to give you some quick wins. I want to show you 3 strategies that will help you gain some traffic and customers relatively faster because I know how important it is not to get disheartened at the beginning of your marketing journey.
Here are 3 strategies you can use to start generating some traffic for your business.
Strategy #1: Guest Blogging
If you’re producing content on your own blog and promoting on your own sites and no ones really following you yet, then of course you won’t have a huge audience. So it makes sense to produce content for those who DO have an audience – one that is bigger than yours ideally.
Guest blogging is the practice of writing for another blog with an audience you’d like to reach. Its typically free but you do get a byline and a link back to your blog. So if people like what you’ve written they’ll follow the link back to your site to see what else you’ve got.
Buffer – the social media scheduling startup – has done this wonderfully well. Their co-founder Leo wrote over 150 guest blogs in the first 9 months of buffers startup journey. And those guest blogs catapulted buffer into the reading streams of the audience they wanted to attract. Using guest blogging, Buffer got 100,000 users via guest blogging!
And you can use this strategy for stuff other than blog posts. Say you have an app and you’d like more downloads. Say your app is a children’s game downloaded by parents. You’d immediately want to start guest blogging on parenting blogs – where parents hang out for the best advice on which apps to download for their kids. You’d have a link in your bio for parents to download your app. See how that works?
I have a guest blogging template that, if anyone wants me to share, just comment on this video and I’ll share it in this blog post.
Strategy # 2: Reblogging
While guest blogging often requires original content, there’s another strategy that allows you to take the same content that you’ve written for your site and put it on other websites. How cool is that? This is called re-blogging and there are some sites that offer great opportunities to reach a wider audience by republishing your existing content.
So how does this help attract traffic?
I did this for a client’s blog and the results were great as you can see from the content spike here. Basically a re-published blog post was picked up by yahoo.com and featured on their site. Other big sites do this too. For example did you know that Forbes often publishes content taken from Quora? LinkedIn showcases it’s most popular article on LinkedIn Pulse which get sent to thousands of subscribers and Twitter followers.
Re-blogging is a great way to get more exposure for your content!
Strategy #3: Crowdsourcing
The third growth strategy is crowdsourcing. And one site that does this amazingly well is Tourism Australia. They have over 6 million fans on Facebook and can you guess how big their content team is? Two people. How do they do it? The secret is asking their fans to submit pictures of Australia. So now they have amateurs and professionals, natives and tourists sending in all the best pictures of Australia, which the Tourism Australia team then curates and publishes on Facebook and Instagram and Twitter. And of course everyone shares it especially those who took the pictures and their supporters.
If your industry has people using your products or services, then crowdsourcing might be a great way to get some traffic – relatively fast.
Okay, so I hope this has given you some ideas about the kinds of strategies you can use in your business to attract more traffic, especially in those early days of starting up! And the cool thing is that these strategies work even if you’re not a startup and you could be at any stage of your business.
Now its your turn. I want you to comment on this video and tell me which of these three traffic strategies will you use to double or triple your traffic?
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Thank you so much for watching and I’ll see you next week on content marketing tips!