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Content marketing for solopreneurs, small business owners and entrepreneurs

How to Name your Ideas to Stand Out in Business

I lust after programs with cool-sounding names. And I’m not alone. Psychology tells us that giving your idea - a product, course, a book, a website, a program, a service, an app, etc - an actual and unique name will increase the chances of it being memorable and curiosity-inducing. Let's see how the pros do it. Watch [...]

How to Be Real, Raw and Authentic without Going Overboard

Be authentic. Be authentic. Be authentic. Arrrghhhh! When most entrepreneurs hear that they need to be authentic, they sometimes start over-sharing. Okay, you want authentic, here’s a video of me eating a healthy breakfast today. Now here’s a pic of me in my bathrobe…yay, I shower everyday. Ok, now I gotta IG my lunch, ya' [...]

How To Choose a Social Media Network to Focus on

How do you choose a social media network to focus on TODAY (it's 2016 as I type this...)? Now there’s a lot of ways to answer this question. And if you wanted the boring answer, it would probably be to analyse each network and then see what was most suited according to your product and your [...]

How to Be Authentic in your Business and Marketing

THE PROBLEM: You love your business but dread marketing. The real problem then, is that you don't equate marketing as a good thing. Years of spamming and sleazy tactics have conditioned us to believe that marketing is something to be afraid of or something to stay away from. But at the heart of it you [...]

Why Teaching is the New Marketing

It is REALLY hard to jump into the mindset to persuade someone to buy from you. First off, you have to have mind-blowing powers of conviction. And second, you really have to believe that your solution is the best thing since sliced bread. And THEN you have to talk about your product constantly and how [...]