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Content marketing for solopreneurs, small business owners and entrepreneurs

How to Self-Promote without Being a Douche

Lets just get the elephant in the room out of the way first. Self promotion. Most people hate it. Everyone thinks that promoting oneself comes across as spammy and salesly and icky. Yet, as entrepreneurs, we know that if we don’t toot our own horn, then nobody will even notice our amazing business. Does that [...]

What is Valuable Content and How Can I Create It?

I am absolutely sick of everyone giving this "sage" advice about creating quality. "Oh you should always create quality content", they say. "Make sure your content is valuable", they lecture. *eyeroll* Yeah Yeah Yeah. But what no one adds to that is: WHAT makes your content so valuable and full of quality? That's precisely what [...]

How to Create Less, Promote More

I'm putting out this video 2 weeks after the last one. I promised you 1 video a week. But for circumstances that outmanoevered me, I had to wait 2 weeks. This is ironic because  this episode is about creating less to avoid being overwhelmed. Was I overwhelmed last week? Absolutely. Did my ability to put out consistent [...]

How to Get What you Want – the Principle of Reciprocity

I've always been fascinated by how much of a role everyday psychology plays in marketing. There are so many cool ways to apply basic human behaviour to become a better marketer, and today I want to share one super-cool technique with you! It's called the "principle of reciprocity" and psychologists believe it's so powerful that it's [...]

How to Write Great Headlines for People and Search

Most of us know the power of a great headline. But have trouble getting it right. Sometimes it's too wordy. Other times too vague. Sometimes it doesn't convey the essence of what we mean. Or maybe it just sounds too boring. How great would it be if we had a formula to plug a headline into? [...]

3 Ways to Quickly Boost Website Traffic

I often like to say that content marketing is a long-term game - and it is. But sometimes you just want that instant gratification of knowing that you're on the right track. Just a sign perhaps, something to tell you that what you're doing matters to someone. That someone is listening. That your work is [...]

7 Ways Women Are Absolutely Natural Marketers!

Are any of these statements "so you": - Ugh, marketing is my least favorite activity of building a business - I know that I have to do marketing but I really don't enjoy doing it - I wish there was some way I could just do what I love and create cool stuff without doing [...]