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Content marketing for solopreneurs, small business owners and entrepreneurs

What Are You REALLY Selling?

The other day I was sitting across from a prospective client and he said "we want to re-brand". "Why?" I asked him. Because we want to sell more pizzas. Can you help us come up with a marketing slogan? Ok, but what are you REALLY selling? Umm, pizzas. I just told you. No, what are you REALLY [...]

Should I Build a Personal Brand or a Business Brand?

I love that technology enables me and other entrepreneurs to work online and run a remote business. I even try and do a lot of my meetings via online tools such as Skype and Hangouts. So in all this business-building stuff, one reason why people can connect with me online and find me easily on [...]

How to Be So Interesting, People will Stop and Listen to You

Everyone wants attention. You want the attention of your audience. You want the attention of your kids. You want the attention of your customers and fans. You want the attention of your friends and peers. When most people want attention, they talk more. Shout louder. Scream, beg, and cry for attention. But, ironically, the key [...]

Marketing is Not a Department!

Marketing is not a department; its human behaviour. Marketing is not some special thing you do in isolation of the rest of your business efforts. Marketing is the face of your brand....anyone who comes into contact with your company forms an opinion - good or bad - about it. Marketing is not selling - it [...]

5 Content Marketing Myths That Need to Die

In 2013 content marketing has finally progressed from a buzzword to a legitimate mainstream marketing strategy, and we can expect more such validation in 2014. If you're a brand thinking about investing in content marketing, don't fall for any of these content marketing misconceptions. Myth 1: Content Marketing is Easy (Compared to Other Forms of Promotion) [...]