So you’ve decided that you’ll be using content marketing as part of your marketing efforts.
So you start to plan your content. Hmmm.
Okay, this is a lot of work, you think.
Wow, I’m going to need to create a large volume of content to keep up with [your competitor].
Dammit, screw this, I can’t create so much content!
That’s typically how the story goes in your mind when you think about content creation. And most people give up before they start or never start because they view content creation as a chore.
But what if you were to chuck the “how much content” thinking and make content creation fun and useful again?
A-ha. Watch the video for what question you should REALLY be asking yourself when you start thinking about content creation. Also I give you three tactics to consider when creating content. Watch on!
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Okay, so now it’s YOUR turn. I want you to tell me in the comments below what your content frequency might be.
If you’ve started to create content for your business then you’re probably wondering how much content do I need to produce to get the results I want? But really, “how much content” is the wrong question to ask!
Are you ready to find out what the right question to ask is?
Here’s the thing about content creation:
Creating content is listed as one of the most stressful and time-consuming activities that most entrepreneurs face. And it’s easy to get overwhelmed and just stop creating content or not start because you feel that you just won’t be able to keep up.
So when I get questions like “Salma, how much content should we be creating for our biz”, I’m just shaking my head….
Instead of thinking “how much content to create”, what you should really be thinking is “what kind of content does my audience need” because that will automatically answer how much of it you need.
So if your aim is to become the next TechCrunch or the next Mashable, perhaps you might need to be creating 4-5 pieces of content everyday!
But if your aim to be a quality review site for example, maybe what your audience really needs is one quality product review every week.
So in order to determine frequency, consider what your audience really needs and then pander to that.
3 Factors to Help you Decide How Much Content to Create
Here are 3 things that you should think about when you’re wondering how much content to create:
1. Consistency is more important than frequency
Why is that? Well, consistency creates trust with your audience as they cone to expect something new from you on a schedule. For example, I have been travelling for almost a month but I made sure that I had recorded enough weekly videos for CMtips so you wouldn’t miss an episode. And even right now, I’ve literally just stepped off a plane a few hours ago and here I am recording the next episode. So, remember to commit to creating on a regular schedule that you can manage.
2. Quality over Quantity
What’s the point of constantly creating content if the value of that content is sub-par? Creating just for the sake of creating is a big no-no in my book! So always aim for creating quality stuff on a manageable schedule.
3. Measure and Test Engagement
The most important criterion for content success is if your audience is engaging with your content. And by engagement I mean that people should be sharing your content, commenting on it, or liking it or subscribing to it – just interacting with it in some meaningful way! If people are not engaging, consider switching up your content frequency.
And that brings me to my favourite content mantra of all time:
“Create Less, Promote More”
I’ve always found that the ratio between creation and promotion should be heavily skewed according to the 80/20 principle. So you should spend 20% of your time creating your best content, and then 80% of your time promoting that content.
I have so much more to say on this concept, but will leave it for upcoming videos.
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Thanks for watching and see you next week for more CMtips!