Jess has a problem that plagues many smart entrepreneurs and marketers. She's created an epic piece of content that she wants everyone to see, but if she shares the same post with the same wording everywhere, won't that annoy people who follow her on more than one channel? And won't they get turned off seeing multiple messages from [...]
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I am absolutely sick of everyone giving this "sage" advice about creating quality. "Oh you should always create quality content", they say. "Make sure your content is valuable", they lecture. *eyeroll* Yeah Yeah Yeah. But what no one adds to that is: WHAT makes your content so valuable and full of quality? That's precisely what [...]
Today, we go back to basics. Before you jump on the content bandwagon, it's important to know that CM is not just another fad. It's not just the newest, coolest form of marketing (although I do think it's pretty cool). It's a very sustainable, results-oriented, focused form of ethical marketing that can majorly impact your [...]
So you've decided that you'll be using content marketing as part of your marketing efforts. Great! So you start to plan your content. Hmmm. Okay, this is a lot of work, you think. Wow, I'm going to need to create a large volume of content to keep up with [your competitor]. Dammit, screw this, I can't [...]
In 2013 content marketing has finally progressed from a buzzword to a legitimate mainstream marketing strategy, and we can expect more such validation in 2014. If you're a brand thinking about investing in content marketing, don't fall for any of these content marketing misconceptions. Myth 1: Content Marketing is Easy (Compared to Other Forms of Promotion) [...]
When you’re just starting out with your content marketing strategy, one of the biggest challenges is consistently creating great content. Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and Twitter so many times and that [...]
Most of us think about marketing our businesses or our clients’ business, but how do you content market an entire country? That was the question facing Australia back in 2010 when they embarked on their ambitious “There’s nothing like Australia” campaign. Now in 2013, Tourism Australia has the most popular destination page on Facebook, with more [...]
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Fact: people watch people who are entertaining and engaging on camera. So how can you better express yourself on camera, even if you're an introvert like me, or not very high energy naturally. I'm going to show you 5 very simple things you can do today to be more expressive on camera! So, are you [...]
We all consume media, but increasingly we are able to choose which aspect of the media we want to listen to. Don’t like CNN’s political perspective on something, go find an individual on Twitter with an alternate view on things. Want to hear another side of the story pharmaceutical companies are telling you? Listen to [...]