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What is Valuable Content and How Can I Create It?

I am absolutely sick of everyone giving this "sage" advice about creating quality. "Oh you should always create quality content", they say. "Make sure your content is valuable", they lecture. *eyeroll* Yeah Yeah Yeah. But what no one adds to that is: WHAT makes your content so valuable and full of quality? That's precisely what [...]

5 Content Marketing Myths That Need to Die

In 2013 content marketing has finally progressed from a buzzword to a legitimate mainstream marketing strategy, and we can expect more such validation in 2014. If you're a brand thinking about investing in content marketing, don't fall for any of these content marketing misconceptions. Myth 1: Content Marketing is Easy (Compared to Other Forms of Promotion) [...]

9 Content Marketing Tips from Tourism Australia

Most of us think about marketing our businesses or our clients’ business, but how do you content market an entire country? That was the question facing Australia back in 2010 when they embarked on their ambitious “There’s nothing like Australia” campaign. Now in 2013, Tourism Australia has the most popular destination page on Facebook, with more [...]