Blog

Blog/

How to Find your Content Sweet Spot: The Concept of MED

In economics class, I studied a phenomenon called "the law of diminishing returns" which stated that increased efforts yields better/higher results, but only up till a certain point. Once this optimal point has been reached, more effort will not actually yield in better results. In fact more effort will mean lower results. Yikes! I know [...]

6 Content Marketing Tips for Beginners

Content + Marketing = Content Marketing. The first part of the process is creating content, and the second part is marketing. But often most people confuse "marketing" with distribution. In my opinion, marketing your content can further be broken down into two parts: Distribution + Promotion. Distribution is simply the logistics of placing your content [...]

How to Name your Ideas to Stand Out in Business

I lust after programs with cool-sounding names. And I’m not alone. Psychology tells us that giving your idea - a product, course, a book, a website, a program, a service, an app, etc - an actual and unique name will increase the chances of it being memorable and curiosity-inducing. Let's see how the pros do it. Watch [...]

How to Be Real, Raw and Authentic without Going Overboard

Be authentic. Be authentic. Be authentic. Arrrghhhh! When most entrepreneurs hear that they need to be authentic, they sometimes start over-sharing. Okay, you want authentic, here’s a video of me eating a healthy breakfast today. Now here’s a pic of me in my bathrobe…yay, I shower everyday. Ok, now I gotta IG my lunch, ya' [...]

How To Choose a Social Media Network to Focus on

How do you choose a social media network to focus on TODAY (it's 2016 as I type this...)? Now there’s a lot of ways to answer this question. And if you wanted the boring answer, it would probably be to analyse each network and then see what was most suited according to your product and your [...]