One of the most asked questions by smart content creators looking to leverage their content is: Can I use my Periscope live video and place it on Facebook? Can I place it on YouTube? What about on Instagram? Look, let me tell you 2 things about social media: Thing 1: Using the same content on [...]
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It’s 2017 and everyone is going ga-ga over video and specifically, LIVE Video. What’s the big deal you ask? The big deal is that live video has been the breakout star of 2016 and in 2017 it’s only expected to get hotter and even more widely used. But you don’t have to take my word [...]
Hi fellow Inbounder!! It was awesome to connect with you at the madness that was #Inbound16! Below is the full presentation I delivered at my session. Hope you enjoy it! How to Upcycle Content for Maximum Mileage from Salma Jafri And here's the full video of the above presentation: In the video, I refer [...]
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Leah asked: "This year I'm focusing on visibility and, in general, telling my story. I'm running into some blocks though... in that I just simply don't feel like my story is worth telling. Without getting long-winded, I grew up in a very happy home, with parents who taught me that I could be and do [...]
Facebook Pages are fast becoming a pay-to-play model. If you want people to see your posts, you have to start running ads to them. Otherwise even people who’ve liked your posts won’t always see all your posts. Further, Facebook, in an algorithm update announced that it will prioritise posts from family and friends over posts [...]
What does it really mean to be authentic? There's a lot of talk about how to be authentic online and what constitutes authenticity. I want to reverse-engineer this and talk about what authentic people DON'T DO! So here are my top 12 things that makes you look inauthentic on social media. [Tweet "If you're trying to [...]
Video is HARD! The power of video, is of course, that it grabs attention immediately, engages the senses and presents information in a stimulating way. But here’s the thing: if you can’t make good videos, it’s probably better not to make videos at all. Shocker? I think not! Let me give you an example: If you’re [...]
I lust after programs with cool-sounding names. And I’m not alone. Psychology tells us that giving your idea - a product, course, a book, a website, a program, a service, an app, etc - an actual and unique name will increase the chances of it being memorable and curiosity-inducing. Let's see how the pros do it. Watch [...]
Be authentic. Be authentic. Be authentic. Arrrghhhh! When most entrepreneurs hear that they need to be authentic, they sometimes start over-sharing. Okay, you want authentic, here’s a video of me eating a healthy breakfast today. Now here’s a pic of me in my bathrobe…yay, I shower everyday. Ok, now I gotta IG my lunch, ya' [...]