How do you choose a social media network to focus on TODAY (it's 2016 as I type this...)? Now there’s a lot of ways to answer this question. And if you wanted the boring answer, it would probably be to analyse each network and then see what was most suited according to your product and your [...]
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A reader recently asked me the million dollar question: "Let's say you have zero dollars to invest in marketing, not a cent. How would you get your brand out there?" - Kellie Glad you asked Kellie! I present to you my 8-steps in marketing your business online without spending a single penny and without it [...]
Everything I know about marketing I learned from my kids. It's true! At it's most basic, honest level, building a relationship with your customers is all about doing the following things: 1. Listening When my daughter was 5 years old she once quoted to me word for word an argument that my husband and I [...]
Lets just get the elephant in the room out of the way first. Self promotion. Most people hate it. Everyone thinks that promoting oneself comes across as spammy and salesly and icky. Yet, as entrepreneurs, we know that if we don’t toot our own horn, then nobody will even notice our amazing business. Does that [...]
I'm putting out this video 2 weeks after the last one. I promised you 1 video a week. But for circumstances that outmanoevered me, I had to wait 2 weeks. This is ironic because this episode is about creating less to avoid being overwhelmed. Was I overwhelmed last week? Absolutely. Did my ability to put out consistent [...]
Have you ever wondered why we listen to some people and not others? One of the key reasons is because we typically listen to people we like and trust. The same is true for companies. The more authentic the message, the more likely we are to pay attention to it. When you want to REALLY [...]
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I've always been fascinated by how much of a role everyday psychology plays in marketing. There are so many cool ways to apply basic human behaviour to become a better marketer, and today I want to share one super-cool technique with you! It's called the "principle of reciprocity" and psychologists believe it's so powerful that it's [...]
Most of us know the power of a great headline. But have trouble getting it right. Sometimes it's too wordy. Other times too vague. Sometimes it doesn't convey the essence of what we mean. Or maybe it just sounds too boring. How great would it be if we had a formula to plug a headline into? [...]
I often like to say that content marketing is a long-term game - and it is. But sometimes you just want that instant gratification of knowing that you're on the right track. Just a sign perhaps, something to tell you that what you're doing matters to someone. That someone is listening. That your work is [...]