6 Inspiring Lessons I Learned from TEDxKarachi 2014

The theme of this year's TedxKarachi - held at the Karachi Arts Council on September 27th 2014 - was "rise above". It invoked Allama Iqbal's couplet "khudi ko kar buland" to give the theme some direction and purpose. It also tied in the concept of one person rising above to elevate all of society with [...]

5 Content Marketing Myths That Need to Die

In 2013 content marketing has finally progressed from a buzzword to a legitimate mainstream marketing strategy, and we can expect more such validation in 2014. If you're a brand thinking about investing in content marketing, don't fall for any of these content marketing misconceptions. Myth 1: Content Marketing is Easy (Compared to Other Forms of Promotion) [...]

How to Build Authority by Talking About Your Competitors

Samsung vs. Apple. Ford vs. Chevy. Mac vs. PC. We've all seen these giants go head to head with each other, right? It used to be taboo to talk about your competition by name. TV ads used to proclaim the superiority of their brand versus the "leading brand". Somewhere, somehow, that started to change and [...]

How to Focus & Amplify Your Personal Brand

Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc). So Google yourself first. Do you like the results that come up on the first two pages of search results? Are they expected and carefully planned or surprising or even unpleasant? If you've completed all the SEO basics of personal branding and [...]